Religious Freedom and Human Rights Essay Example | Topics and Well Written Essays - 1500 words

Religious Freedom and Human Rights - Essay Example e of the International Covenant on Civil and Political Rights which guarantees and protects fundamental human freedoms, there are a lot of cases of their brutal violation. According to the International Religious Freedom Report for 2013, around 400 Shiite and 80 Christians were murdered during the attack of sectarians in Pakistan and are exposed to serious danger in Egypt, Saudi Arabia and Iran. Different religious minorities, including Hindus, are subjected to oppression and physical abuse in Bangladesh due to political instability in the country. Buddhist groups demolished churches and mosques in Shri Lanka. Falun Gong followers and Catholic clergymen were incarcerated and tormented in China (â€Å"International Religious Freedom Report,† 2013, p. 2). So, several questions arise: do people really have the freedom of faith and where lies the difference between religious liberty and religious extremism? The purpose of the paper is to define the concept of â€Å"religious freedom†. Further, it will analyze the impact of this notion on human rights. Also, it will evaluate the importance of religious freedom for the functioning of international system. Though it is popularly believed that religious freedom originated in Western culture, there is persuasive evidence indicating that this concept came from ancient Persia, Sumeria, Africa and China. In conformity with Persian Documentation and Hebrew Scriptures, around 2,600 years ago Cyrus the Great implemented the policy of adopting tolerant attitude towards people of different religions. This regime restored Jewish outcast’s right of returning to their fatherland. Other holy texts pointed out that there must not be any coercion in religious beliefs (Hertzke, 2012, p. 109). Freedom of religion is universally acknowledged to be one of the fundamental human rights. It is stated in different declarations of the United Nations Organization, international agreements and national legislation. Article 18 of the

Trust computing Essay Example | Topics and Well Written Essays - 250 words

Trust computing - Essay Example One of the benefit of machine authentication is that it enables information within the active directory to issue optionally configured and template based certificate automatically to all servers and machines residing within a multiple or single domains in a multiple or single forest configuration ( sun et al, 2012). Other benefits of machine authentication entails preventing rogue machines from accessing organizational resources and networks, allowing mutual server and machine authentication between the various machines, being scalable and cost effective for organizations of all sizes and identifying the servers and machines having access to various networks. Machine authentication enables users to possess a log on script (Anwander et al, 2013). The experience is often transparent as the log in process is performed in the normal way. It also ensures automatic issuance and enrollment of certificates. Computer or machine authentication takes place before windows can display the CTRL + ALT + DEL screen. It does not occur when members of organization utilize their domain credentials on their own computers or other window devices. Implementation of machine authentication will enable organizations to have control over access to resources. Anwander, M., Braun, T., Hurni, P., Staub, T., & Wagenknecht, G. 2013. User and Machine Authentication and Authorization Infrastructure for Distributed Wireless Sensor Network Testbeds. JSAN, 2(1), 109-121.

Alwaleed Bin Talal’s Leadership Essay Example for Free

Alwaleed Bin Talal’s Leadership Essay Prince Alwaleed bin Talal is one of the world’s wealthiest investor and businessman. He has been able to gain connection in politics through entrepreneurship and international investments as an entrepreneur. He is a citizen of Lebanon and a member of the royal family, House of Saudi, in the kingdom of Saudi Arabia. Though not a member of the executive charged with ruling, he usually gets involved in politics of Lebanon for instance in the case of President Emile Lahoud against claims assassinating Lebanese billionaire Rafik Hariri and usually criticizes both local and international political issues in the media. He has so far been unsuccessful in his efforts to lead the Lebanese Sunni community. During Alwaleed’s early ages, his Father Prince Talal Abd al-Aziz, a known activist and modernizer, actively engaged in matters concerning the political issues that existed in the traditional governing system in Saudi Arabia in the early 1960s. He opposed Modern pan-Arabism that was led by the then leader of the United Arab Repulic, Jamal Gamal Abdel Nasser, which resulted to the suspension of his passport. He was forced to seek exile in Egypt. During this period, Alwaleed lived with his mother, Princess Muna al-Sulh who was the daughter of Riyadh al- Sulh, the first Prime Minister of the Independent Lebanon. In his early education, he attended elementary and middle schools in Beirut and returned to Lebanon in 1973 to attend King Abdul Aziz Military Academy to gain more discipline skills. He graduated with a Bachelor of Science Degree in Business administration from Menlo College California in 1979 and later enrolled for a masters Degree in Political Science from Syracuse University (Khan 2005). He rose to international fame in the early 1990s by purchasing a substantial amount of Citicorp shares when then firm was undergoing financial difficulties. He is an established investor and owns a chain of investments worldwide in the major industries such as banking, building and construction companies, telecommunications, broadcasting and media, entertainment, hospitality and involvement in charitable activities across many regions of the world. He also owns a lot of luxurious assets (Khan 2005). According to Machiavelli (2005) leadership qualities must be practical and not ideological in their application. In chapter 15 of The Prince, that leadership quality should be determined through consideration of personality traits, character and how a person conducts himself. A successful ruler must know when, where and in what way an upright person will act when confronted with different situations. Alwaleed has been able to demonstrate all these leadership qualities which are evident in the different criteria’s he employed in his investment activities throughout his life. He invested in shares of America’s Citicorp at the time when every investor was pulling out their capital from the firm and at a time when it neared its collapse due to bankruptcy, a decision that elicited mixed reactions across the world. Machiavelli talks of qualities that a leader must posses on those things which politicians or Princes must do that might either be praised or blamed in the end. He clearly differentiates the two categories in which a leader must apply specific ideologies. Machiavelli identifies the world that we live in as a kind of world of forms and which contains imperfect alternatives that are required in the world of ideas. Alwaleed seemed to recognize the world of ideas and did things that other people in the world of forms thought that they were impossible to happen. Upon his return after completion of his Master’s degree, he invested in the banking sector by purchasing shares in the United Saudi Commercial Bank. This move enabled the bank to gain enormous returns in terms of market value and also enabled the Bank to merge with Saudi Cairo Bank. His fortunes increased immensely through these risky but strategic business ventures. These elicited admirations from financial strategists across Asia and other parts of the world. Economic observers in the Saudi Kingdom and from other parts of the globe recognized his efforts and Alwaleed was thus chosen by the King as an advisor on economic matters. This enabled him improve on his unique strategic approaches to expansion of his business empire (Khan 2005). Â  Alwaleed’s character has been influenced through his grand father King Abd al-Aziz and the first prime minister of independent Lebanon who were all honest, upright and generous in their actions. They got a lot of respect and loyalty from the entire kingdom. All these characters can be displayed through his successful ventures and the ways in which he related to the people. His sudden amassment of wealth in a short period of time has led certain institutions to question the source of his wealth. According to the Economist online, Alwaleed is suspected to be a front man of other investors in the Saudi Arabian kingdom. All his sources of income are questioned and an account of his possible worth is calculated and the conclusion is that the source of his wealth is unquestionable because his business could not be in a position to accumulate such volume of wealth in a short period of time. Machiavelli’s leadership principle requires that a leader must engage in activities that may seem inappropriate, eliciting malicious interests and those that will require him to commit unethical ethics so long as it leads him to obtain success and power. What matters is the end result, the means doesn’t apply. Alwaleed was able to achieve success and power irrespective of the means he employed to achieve his success. His experience from the risky venture has enabled him to acquire riches and build business empires in addition to gaining international respect and recognition through investing in long-term projects (Machiavelli 17). Machiavelli on chapter 13 and 14 in the Online Literature Library the character of a Prince on matters concerning mercenaries and armies is discussed. They should be loyal to the ruler in fighting for the battle. In chapter 14, Machiavelli advises the prince to focus on the war and avoid other issues that pertains military matters. He should gain knowledge to enable him to maintain power stronghold throughout the battle. Prince Alwaleed was prepared in military matters after having attended King Abdul Aziz Military Academy and was prepared to lead incase he found his chance to the throne. He was therefore armed to be safe lest he is threatened by opposing forces to his power. This enabled him to gain trust from the King and thus he found a position in the cabinet and became the Kings Economic advisor. Bridging the East and Western Worlds Alwaleed fame is recognized internationally through his involvement in bridging the Arab world and the Western worlds. He has been involved in Islamic studies programs across Universities in the United States and other parts of the Globe. According to Prince Alwaleed Bin Talal Islamic Studies Program at Harvard University, prince Alwaleed is committed to the fostering the importance of peace and tolerance. They assert that the best way to achieve this is through the bridging of the understanding between the East and the West. He is also committed in making the world a better place. He is the champion representative of UNESCO and also supports charities for children. Â  He engages in cultural activities aimed at promoting mutual understanding. The prince also has funded an educational centre at Georgetown University that aims at improving understanding between Islamic and Christian religions. Other initiatives include cross cultural educational institutions in Europe, Africa and the Middle-East. This shows a connection with the qualities of a leader cited by Machiavelli. On generosity and miserliness, a leader is supposed to spend excess amounts of his fortune on things that will improve or heighten his publicity but by doing so keep in mind the consequences that might befall him in the event that his fortune dwindles (Machiavelli 14). Chapter 18 tells the things that a politician must do which concerns his faith. Alwaleed has been able to extend his religion to the western world through funding foundations that touch on his Islamic religion. In this chapter Machiavelli asserts that private morality should prevail over public life and in order to be successful, praise must come from other human beings even if it means doing things are wrong in different perspectives. Rulers must therefore be generous in utilizing their wealth and appear tough on running their businesses even if it means using cruelty. He has stood strong on his word of Bridging the east and west and has stood strong in his faith.

Management Strategies for Communication

Management Strategies for Communication Contents (Jump to) Introduction Organizational Culture Leadership Communication of Business Information Eliminating Barriers of Communication Team Work Conflict Resolution Conclusion References Introduction The Company owns a Hotel and a Resort (King and Queen Hotel Suite Mt. Taranaki Resort). This report contains information that the management could implement in order to create the best experience for the guests coming to stay at either the resort or at the hotel. How would employees of this property absorb different cultures, leadership style, communicate business information, eliminate barriers, work as a team and resolve a conflict. So how do we create an experience for our employee similarly that is given to the guest? Growth and change needs to be monitored at all times within the employees. COMMUNICATION! And there are various ways of communicating all the necessary information to the employees. As the Human Resource Director my responsibility here is to ensure that all information is efficiently transmitted to all employees new and existing across both properties. To achieve success, communication is one very important aspect. As the first step a set of guidelines have been developed as a blueprint for staff that will create the right culture that runs common across both properties. This would help the Company best utilize the human resource efficiently. Organizational Culture An organizational culture is where an organization is responsible for creating an environment in which the business is managed and can impact heavily on the success or failure of the business (University Alliance, 2015). Reinhart (2015) suggest that when people live together the culture develops within the organization. Reinhart (2015) say that there are 4 (four) areas where one should look at for developing the organizational culture which are as follows Training and Hiring Develop a story Not about programs Foster commitment For the employees to adapt the organizational culture the organization/ HR director need to look at the areas that would help an employee who has been trained not only understands it but effectively implements it while performing his/her duties, there are many ways that we can pass the organizational culture to our employees, a few are mentioned below Training – With proper training by a qualified teacher / trainer the employee will understand the organizational culture better. With proper training of old and existing employees they have to be trained in the ways to apply the new goals. Lead by example – is one of the most effective ways for leaders to create and spread a culture of learning. These way new employees absorb the culture they see and get aligned much faster. Lead the team by showing them with an example so that the new employees can take it and help the other members lead the organization to a new level DELETE. Guidance employees – As the employee is new we need to guide the employee to adapt to the new organizational culture by giving them task for new employees to know the culture. (Carabelli, 2015) Progress will be monitored frequent intervals and the plan revised as if necessary by the senior management. Necessary check would also on a day to day basis would be done in order for the performance of the employees to be on track. Leadership The organizational culture and leadership are connected with each other without one the organization could be crippled. In the research on Leadership style in job satisfaction leadership style is defined as the pattern of behaviors that a leader displays during their work with and through others (Hersey Blanchard, 1993). According to Kavanaugh and Ninemeier (2001), there are 3 factors that could determine the type of leadership style: leaders’ characteristics, subordinates’ characteristics and the organization environment. To be more specific, the personal background of leaders such as personality, knowledge, values, and experiences would shapes their feelings about appropriate leadership that determine their specific leadership style; employees also have different personalities, backgrounds, expectations and experiences, knowledge for example, employees who are more knowledgeable and experienced may work well under a democratic leadership style, while employees with d ifferent experiences and expectations require an autocratic leadership style. Some factors in the organizations environment such as organizational climate, organization values, composition of work group and type of work can also influence leadership style. However, leaders can adapt their leadership style to the perceived preferences of their subordinates (Wood, 1994). According to a research done by Mukhels and Lockwood they suggest that the leadership style would differ according to the person’s demographic profile (Al-Ababneh Lockwood). Johnson Murray talks about the pros and con of leadership and it is way to know or judge which person has leadership skills or not. They are as follows What leadership is not? It is not the use of Authority Management is not leadership Position Power is not Leadership What leadership is? Is about having a vision Is about influencing people to believe in the vision It is about persuasion of the vision (Murray, 2014) (Link success with leadership, 2014) The Leadership styles that best fit the resort would help build up a better place to be around to work at. The leadership style that best fit the resort is participative/ democratic leadership where the following things would help the hotel/resort to move forward and help the hotel/resort build a better team Leaders. They are as follows Creative Problem Solver Handling Risks Working together Creativity (Duggan, 2014) A question that arises while doing this â€Å"Is this Leadership style effective†? It’s effective if we are able to take care of the following Proper Communication Focusing on the discussion Full Commitment Respect each other’s ideas (The Democratic Leadership Style, 2008) Communication of Business Information Communication is one of the most important aspects of Leadership. It helps the leader to align the organization to one common goal or vision. Organizations that do not communicate their strategy to their employees are showing the lack of direction or disregarding for their employees. To apply an effective way of communicating business information to the staff the messages that are being sent to the staff should be crafted clearly for staff to understand. If a problem persists then it should be sorted out at that very instance. To take the organization to a level ahead of its competitors Johnston (2015) has suggested that the mission, vision and all other information of the organization is transferred to its employees. Strategies for doing so are Internal Communication Communicating with the staff clearly and simply, avoiding any jargons, or foul language in email, bulletin board. One part of the communication is disbursing the information the other is receiving information or feedback from staff. By this we will know the level of understanding of the staff. Marketing Communication Communicating marketing information is very important for improving the sales for the organization. Communication must be researched constantly; if the marketing communication is not working then it must be discarded. Because it’s not just the budgets spent it also harms the brand adversely. Communication with stakeholders The Management needs to communicate the progress of the Organization with the stakeholders so that they are kept abreast of the changes taking place and can guide at the right time. Monitor non-verbal messages Non-verbal communication can be your strongest support, however it needs to be monitored i.e. oversee the messages that are being sent via email and other non-verbal methods, so that the verbal and non-verbal method matches. (Johnston, 2015) (Raja, 2011) Eliminating Barriers of Communication Language/communication barriers are a common challenge in today’s business setting. Ms. Kate states that there are 10 strategies for overcoming the communication barriers which are as follows Speak in a manner so that the other person or people can hear you clearly Ask for clarification on what has been told Check Frequently if everyone has understood We need to avoid changed meaning of the words for others to understand Be careful as when to use a jargon/s Define what are the basics of your business THIS POINT DOES NOT CONNECT One has to be specific is what is being told Choose the medium of communication Proper to avoid any misunderstanding Provide more than one source of communication with the staff, to establish message Being patient is the hardest to keep as everyone is in a hurry (Berardo, 2007) Communication is an important part of any relationship, whether it is a working, romantic or friendly relationship in the resort. When an effective communication is interrupted or it is not executed properly, it can lead to misunderstandings which might hurt a working relationship of the staff. There are barriers to communication that must be overcome by the organization. It is possible to reduce those barriers so proper communication can take place but can never be eliminated. The following steps need to be implemented in the organization Choose the best communication channel for your specific message within or outside the organization. Choose an appropriate time to have a conversation. Speak clearly when talking to someone. Here one has to pass on the message very clearly for the receiver to understand the message Check with the listener/receiver if the message conveyed to them has been understood by them by asking them in their own words after the message has been sent. This is a good way of being able to know if the message was received and understood in best possible way. If the listener relays a message that is not identical to your message, then you know there was a miscommunication in transmitting the message. Listen to the other person when they are speaking. Instead of thinking about what to say next, take in what the other person is saying so that one is able to receive his message well. (Richardson, 2015) As an HR Manager I would have to be a proactive person and build cross-cultural environment to eliminate any barriers that may arise and to keep the trend going on the hotel we would need to look at all kinds of needs and wants of the employees and making them mix with different cultures so smoothly that they have very limited amount of the barriers in communication Team Work Organizations often ask employees to complete projects as a team. Working together has many benefits, including the possibility to create new friendships, a sense of group accomplishment and distribution of responsibilities. Teamwork may also cause tension and anxiety among employees because of poor communication. Effective communication can eliminate stress and negative feelings. Leaders of the team should encourage their employees to communicate with one another clearly while working together. This is especially important for smaller companies, whose employees often must work closely with one another. (Managing groups and Teams, 2010) Characteristics To have effective communication in the work place, team members must keep an open mind, engage in active listening and have a clear understanding of project goals and requirements. Effects Effective communication determines the success or failure of projects requiring teamwork, and ultimately, the business itself. Teamwork offers advantages such as increase in productivity, sense of responsibility and improved staff efficiency. The key element of creating a good team is proper communication. To develop effective team communication, you need to understand how communication affects teamwork positively and negatively. Increases Interaction When communication channels in a team are properly established and information flows easily between teammates, then that increases the ability of staff members to interact. Team members learn how to interact more efficiently with each other to perform their job duties and are better able to understand the strengths and weaknesses of each teammate. Conflict Poor communication within a team can cause misunderstandings that lead to internal conflict. A team that spends its time misinterpreting information and creating conflicts is not able to be a productive work unit. Developing a strong system of communication eliminates misinformation and cuts down on the possibility of conflict. The team can focus on company tasks as opposed to wasting time sifting through conflict. (Root, 2015), (Gluck, 2015) The strongest factor affecting the productivity of the new and existing staff is good teamwork. If done well it results in achieving customer satisfaction. Clear roles and responsibilities help the management in knowing how the employee has performed. Surveys have pinpointed the strongest factor affecting employee productivity was people having a clear idea about what they were supposed to be doing. The more people knew their responsibilities, the higher the productivity. Conflict Resolution Problem Solving Mt Taranaki Resort believes in clear and open communication. We also encourage employees to talk directly with their supervisor and colleagues and vice versa. If an issue or conflict does arise, it is recommended that the individual try to resolve the problem with those directly involved. The employee may also choose to involve his or her supervisor if necessary. In discussing the conflict please remember that the organizations confidentiality policy still applies. If after this discussion the employee or supervisor feels the issue is still not resolved, he/she may request a meeting with the next level supervisor and Human Resources Coordinator or Executive Director. In the event that the employee prefers an individual meeting with the next level supervisor or any other senior management staff the supervisor will be notified. By exploring the issue in a professional and constructive manner; will be possible to find an appropriate way to resolve the problem. Complaint Resolution Procedure Policy The organization will act expediently if problems do occur and all individuals, whether staff or management, will be treated with fairness, respect, and consistency. All employees are encouraged to bring forward any complaints or recommendations dealing with safety, health standards, proper working conditions, performance appraisals, discipline and fair management practices, without fear of reprisal. Any disputes, controversies or suggestions must first be handled between the employee and his or her immediate supervisor, unless they are serious enough to warrant intervention by the next level supervisor or other member of the senior management team. An employee who has not obtained a solution within five business days of the circumstances that gave rise to the situation has the right to bring the matter to the attention of the next level supervisor. The Human Resources Coordinator and/or the Executive Director will be informed of the matter. That person will review the circumstances within five business days and will consult the Human Resources Coordinator or Executive Director as appropriate. Complaints should be in writing and include all relevant circumstances. The employee and supervisor will receive a solution or a written reply from the Department Manager within five more business days. If the employee is not satisfied with the response, he or she has the right to discuss the issue with the Executive Director. If the Executive Director cannot fulfil the employee’s expectations and the conflict persists, the employee may decide to bring the matter, in writing, to the chair of the Board of Directors and the Executive Director will be notified. The Board of Directors’ (Sample policy experts, 2011) A specific policy would be developed to meet the above goals prior to staff being appointed. The guiding principles would be †¦. Staff Induction Staff training Reporting process Safety is a staff priority All these can be presented under the CODE OF CONDUCT document Conclusion An organizational Culture which enables its employees to develop into Leaders is the one that will take the organization to the next level and in this communication plays a very important role. It is important to communicate the business vision to the employees by reducing the communication barriers as they can never be eliminated/ overcome permanently as the barriers could arise at any given situation. Team work is one of the important aspects of the industry without teamwork no organization can work through to the objectives, mission and vision. Conflict resolution is one of the major areas that need to be resolved on day to day basis as conflict could arise at no given time. A policy has been made and communicated to the staff at the time of joining or at the time of their transfer, so that there can be a resolution rather that a big case. Communicated and presented as KING QUEEN HOTEL SUITE and MT TARANAKI RESORT’s CODE OF CONDUCT. References Al-Ababneh, M., Lockwood, A. (n.d.). The Influence of Managerial Leadership Style on Employee Job Satisfation in Jordanian Resort Hotels. Jordan. Berardo, K. (2007). 10 Strategies for Overcoming Language Barriers. Retrieved from Curosity.com: http://www.culturosity.com/pdfs/10 Strategies for Overcoming Language Barriers.pdf Carabelli, C. (2015). How Is Organizational Culture Passed to New Employees? Retrieved from Chron: http://smallbusiness.chron.com/organizational-culture-passed-new-employees-14078.html Duggan, T. (2014). About Participative Leadership Style Front Office Performance. Retrieved from Chron: http://smallbusiness.chron.com/participative-leadership-style-front-office-performance-10256.html Gluck, S. (2015). Effective Communication Team Work. Retrieved from Chron: http://smallbusiness.chron.com/effective-communication-team-work-3167.html Hersey, P., Blanchard, K. H. (1993). Management of Organizational Behavior: Utilizing Human Resources (6th Ed ed.). New Jersey: Princetnce Hall, Inc. Johnston, K. (2015). Strategies for effective communication. Retrieved from Chron: http://smallbusiness.chron.com/strategies-effective-communication-57218.html Link success with leadership. (2014). Retrieved from GSS Blog: http://visiongss.com/blog//index.php/En/link-success-with-leadership Managing groups and Teams. (2010, September 20). Retrieved from Wiki Books: http://en.wikibooks.org/wiki/Managing_Groups_and_Teams/Print_version Murray, J. (2014, June 15). What Leadership is and is not. Retrieved from Legacee: https://www.legacee.com/leadership-skills/what-leadership-is-and-is-not/z Raja, K. (2011, September 09). How to communicate business strategy to employees. Retrieved from Slideshare: http://www.slideshare.net/kaushikraja/how-to-communicate-business-strategy-to-employees-9198582 Reinhart, C. (2015). Organizational Culture in the Hospitality industry. Retrieved from Chron: http://smallbusiness.chron.com/organizational-culture-hospitality-industry-12969.html Richardson, M. (2015). How to reduce barries to communication. Retrieved from eHow: http://www.ehow.com/how_6684077_reduce-barriers-communication.html Root, G. N. (2015). How Communication Affects Teamwork. Retrieved from Chron: http://smallbusiness.chron.com/communication-affects-teamwork-11199.html The Democratic Leadership Style. (2008). Retrieved from leadership-toolbox.com: http://www.leadership-toolbox.com/democratic-leadership-style.html University Alliance. (2015). The Impact of Organizational Culture on Hospitality Success. Retrieved from Eli Broad College of Business: http://www.michiganstateuniversityonline.com/resources/hospitality/the-impact-of-organizational-culture-on-hospitality-success/#.VRenJPmUeSo Wood, R. C. (1994). Organizational Behavior for Hospitality Management. Oxford: Butterworth- Heinemann Ltd. 1 | Page 3138011

Perception of McDonald’s Essay -- Business, Unhealthy Food

Perception of McDonald’s McDonald’s has expanded globally into 31,000 worldwide outlets and employed more than 1.5 million people in more than 119 countries (Kulkarni, Lassar, Sridhar & Venkitachalam, 2009). Nevertheless, McDonald’s always faces negative perception and commonly related in serving unhealthy and junk foods amongst its customers around the world (Currie, Dellavigna, Moretti, & Pathania, 2009). It is not only the negative perception of public, but McDonald’s have been attacked and accused of selling unhealthy food in several countries, including the US, China, Belgium, Holland, India, Russia, Sweden and the United Kingdom (Wilson, 2009). Meanwhile, the core of the current problem is that customers’ still buy fast foods, even though they have negative perceptions on McDonald’s as regards to unhealthy foods. At this point, customers are confused about fast food nutrition messages provided by McDonald’s, while it is still perceived as bad images (Deng, 2 009). In order to overcome this issue, there are changes in McDonald’s marketing and communication strategies as they have started to plan strategic action with two objectives; first, to change the image of McDonald’s from junk food restaurant to a healthy food restaurant, as this will attract health conscious customers and at the same time can enlarge the market scope. Secondly, to change behavior of the existing customers who keep on taking only junk foods, and to persuade frequent fast food users to change their lifestyle by buying balanced meal with McDonald’s new healthy foods (Deng, 2009). ). Perception of McDonald’s Icon-Based Nutrition Label The increasing number of developments in the nutrition field and technologies give a great contribution and invol... ... protein, fat, carbohydrates, and salt (Hoffmann, 2007). Illustration in the Table 1 below shows the icon-based nutritional label used by McDonald’s on their food wrapper, pamphlet and restaurant website. Similar thought can be argued on the display area or position that McDonald’s present their nutrition label. For instance, McDonald’s posted their nutrition label through diverse medium such as in restaurant website, on tray liners, pamphlet, in-store displays and interestingly printed on the food wrappers. As compared to other fast food, McDonald’s take an active steps to create an awareness of nutrition label through different channel and this is explained by Hoffman (2007) that this different channel purposely to generate repeated exposure to the nutrition label, and customers should eventually grasp their meaning, with or without printed labels presented.

Enders Game And Out Of The Silent Planet Essay :: essays research papers fc

In both novels, the characters represent certain kinds of individuals in today's society. They encounterjealousy, as well as many other conflicts within themselves, and human nature. Ultimately, these two novels deliver the inner conflicts of our society. Both, Ender's Game and Out of the Silent Planet are related in terms of the class structures of society, the qualities of the characters, and both characters' struggles with others in the stories. In Ender's Game class structure is strictly military based. The classes are comprised of Citizens, who are just common people, making up the basic population, but are separate from the other classes. "Thirds" are children who were allowed to be born. In this futuristic setting the novel takes place in. Families were only allowed to comprise of two children. However, in Ender Wiggen's case, the government believed that he was the missing link, the great commander who would lead Earth to victory against the dreaded "Buggers". Which Ender does achieve. Thirds, however, were shunned, picked on, and often left out because they were sought to be social out casts. "Launchies" were the newcomers to the Battle School. They were always about six years old, and were often the lackeys of the older children soldiers. Next came the platoon's. platoon's were the main fighting group, which was just the basic soldier, they had little respect from others as well as themselves. Platoon leaders however, were the more desired positions at the Battle School. They were the best of the soldiers, and were veterans. Chosen over a period of time, and flight reviewing were the Army Leaders. Each Army Leader was expected to act a certain way, hardened and wise, as well as strict. Those, who made it to Army Leader often graduated, and went to war against the Buggers. Above these classes were the political castes. They were often corrupt and misled individuals, who often made many important decisions. At others' expense they followed through with their decisions, such as with taking Ender away from his family to train in the military. Orson Scott Card is quoted saying about the government that "the followers are ignorant and stupid and easily fooled, and the leaders are exploitative and cynical, manipulating others' faith for their private benefit."(Card, pg. 2) Which the government in his novel was often portrayed doing to the general public. One instance of this was, when Ender was attacked by Bonzo and a few of the other boys.

The Storm

It was a normal mid August afternoon, and as I plodded along the ordinary, yet somewhat apprehensive North Close, I knew something was wrong. My insides started to become tight, and my stomach rolled around and around, as if it was doing somersaults. I cautiously turned around. Nothing. My insides were getting tighter, and a sharp pain, as if someone had thrusted a blunt dagger into my side, started. I fell to the floor, almost knocked unconscious by the ever increasing pain. Salty tears rolled down my face, as I struggled and fought my way to my feet. Suddenly, the sharp stabbing pains had vanished. Nothing. Again, I turned round, this time not knowing what, if anything, was behind me. Again, nothing. I stared at the August sky, and soon realised that something wasn't right. Those clouds, those big black malicious looking clouds, growing larger and larger, spreading left and right, covering every millimetre of the cobalt blue sky. They were unlike normal clouds. They were a rich black colour, like the colour of soot, and seemed almost human-like. My stomach churned again, and the pain returned, this time, stronger and more painful than before. I staggered home, tears flowing down my cheeks, and splashing onto the hard, rocky pavement. I could see my ouse in the distance. Coloured hay yellow and on the corner of Colorado Close and Main Street, it was extremely distinctive, and couldn't be mistaken, although one really annoying and bothersome drunk continuously argues that it is a pub. I stopped, just short of the pelican crossing, and listened. The noticeable rumble of thunder filled the sky, and a large crack of lightning blasted through the air. A long pause, so long in fact, that it felt like an eternity. Nothing, not even the minute sound of a travelling car, or the scurrying of a terrified cat, just an unearthly silence. I continued to teeter and totter home, the pain becoming